Finally, The Truth About
Weight-Management

There are two approaches toward weight-management.

The first is the "magic-theory."   The second is the "Fitness or Lifestyle" approach. 

The Magic Approach

The magic-theory often incorporates:

• restricted-calorie starvation diets,

• pills, hypnosis,

• pre-packaged foods, etc.

You may remember the infamous:

• liquid-diets,

• grapefruit diets,

• amphetamine diet pills,

• the Hollywood Diet, Scarsdale Diet Plans,

• fen-phen diets 

• Atkins Diet

The magic theory approach is appealing because it requires no responsibility. You simply fall into a "system" and "they" tell you what to do. You don’t even need to think. (You just need to suffer). The system has all the answers.

And if you fail, well, then it’s your fault because you weren’t a good "dieter." The magic-theory has left millions of people in hopeless despair (and hungry) in their never-ending quest to be thin.

The Fitness Approach

Meanwhile, beneath the clamor of misleading advertising, dieting "gurus" and multi-level weight-loss schemes, the Fitness Professionals have quietly and methodically helped millions of people throughout the world achieve long-term weight-management and fitness goals. How? By using common sense!

Weight-management programs designed by fitness professionals focus on three primary elements -- proper nutrition, productive exercise and positive motivation.

Fitness experts focus on body-composition (body-fat vs. lean mass) instead of body weight.

You’ll also find that many fitness organizations emphasize the physiological aspect of weight-management as opposed to the psychological side. This makes sense since most fitness experts receive their training in exercise physiology, nutrition or other life sciences related to the physical world.

So, it is to that end, the physiological aspect of weight-management, that this page, and much of this web site, and our company is dedicated.   Performance through credible human physiology.